GILBERT, AZ – From social media to paperless contracts, what has been a tough time in the real estate market has also been a time where some agents are making the move to ‘hi-tech.’
“As far as the cost savings it saves on administration and it also saves paper,” said Mark Toon, who is the broker for RE/MAX Alliance in Gilbert.
Over the past month, Toon has moved to the ‘hi-tech’ model, where now buyers and sellers can sign off on their contracts using electronic signatures.
“It means they can be out of town or whereever and still get their transaction completed,” said Toon.
His agents are catching on fast and buyers, he said, are already starting to see the benefit.
“It helps the buyer get the property much sooner than the competition,” he said.
“You don’t think of real estate being hi-tech,” said RE/MAX Alliance agent Zac Coplan. Coplan tells ABC15 that he does a lot of his contract work even from his phone. It’s also where he gets his leads.
“With Facebook and social media you get a lot of people contacting you,” he said. “If they are contacting me, they are probably contacting others too and if you don’t respond in 15 minutes you probably lost the lead to someone else.”
Several other agents we spoke with in the Valley are also moving towards a paperless approach that is catching on across the nation.
Toon said that he will continue to look for new ways to implement new technology and keeping up with the trends is eventually the only way to stay in business.
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